Start with the supply price
A reseller’s selling price needs to cover the cost of supplying the print and leave room for the service they provide. PrintBrisk’s reseller supply price is 90% of its standard product price excluding VAT. A product listed at £100 excluding VAT therefore has a £90 reseller supply price.
Markup and margin measure different things
Markup is the amount added to cost, expressed as a percentage of cost. A 25% markup on £90 gives a £112.50 selling price excluding VAT and £22.50 product commission. Margin divides that £22.50 by the £112.50 selling price: 20%. A 25% markup is therefore not a 25% margin.
Set a default, then refine each product
Use the default markup to establish a sensible starting range. Review individual products for the work involved in helping customers, checking specifications and providing support. Your dashboard lets you override the default for an individual product. Your own sales and support costs still affect business profit.
Keep extra charges separate
VAT, delivery and artwork production do not form part of the product commission. The £50 monthly website fee is also a business cost. Reseller supply pricing does not stack with public bulk promotions. A calculator can illustrate an order’s margin; it cannot predict demand or guarantee profit.
Manual orders use a different payment flow
When you collect your customer’s payment directly, place a manual order and pay PrintBrisk’s discounted supply price. You keep the difference you collected, rather than receiving a second commission on the same order.